
Toys & Plush Products
From cuddly plush characters to interactive play categories — sourced responsibly and merchandised to move.
We work with brands and manufacturers across soft toys, plush, novelty and play categories to bring the right assortment to Indian shelves. Our team has deep familiarity with safety standards, age-appropriate design, gifting price points and the trade dynamics of the toy category — from organised retail chains and quick commerce to traditional toy stores and tourist destinations.
- Soft toys, plush characters and licensed plush
- Pre-school, educational and activity toys
- Seasonal, gifting and impulse SKUs
- Quality, safety and packaging guidance





